Big Mouth

Big Mouth is a Netflix Original animated TV Series about two teenage boys living in New York City as they go through puberty. This advertising campaign emphasized the premiere of Season 2. The goal was to keep existing fans interested and excited about the upcoming season as well as gain more viewers for the show by directing them to a viewing party held on the day of the premiere. The team created a series of print ads, social media content, an online quiz, a front display for the viewing party and event collateral. The imagery represented clothing and other items associated with characters in the show. The color palette and type treatment mirrored that of the show to be recognizable to fans as well as memorable for first-time viewers.